It seems like everyone is fighting for space online these days, especially with all the advances in technology and the constant changes, and the need for better SEO and recognition from various search engines. While joining the fight and getting your business on the internet is a fantastic idea to get more support for the products and services you are selling, you can actually unplug and still market your business!
Shocking right? But you don’t need to spend a long time figuring out keywords and making sure you post three times a day to every social media site in existence. You can market your business just as well offline, and there are some amazing ways to do it. So don’t be afraid to try things old school and see how well your business takes to it!
Meet and Greet and Network
Before the social media, dating apps, and video calling services of the world, there was good old face to face communication. That was how people chose to market their businesses as well, because meeting and greeting was the best way to get to know people. The business owners of the past would talk to people all the time and make connections, and now you can as well.
You might not be able to walk into a grocery store and hand out business cards or talk to people at the barbershop, but you can go to various events and meet and greets and get to know people. Don’t be afraid to network at these events, shake a few hands, put out some business cards, and just start talking about what you do.
You never know what connections you might make, but you will certainly make some. And who knows, the next person you meet might be the one who changes your entire business.
Put Up Pamphlets and Signs
Don’t be afraid to go into a local community center and hang something up on the corkboard, or ask a store if you can hang something in their window, or even plaster a few pieces of paper on street lights or nearby trees. You can advertise your business by placing signs on the side of the road, or even by renting a billboard space for a couple of months.
Just like with online content, you need to get eyes on your work in every single way possible, and with offline work you’ve got much less competition. So don’t be afraid to reach out and put some physical signs up. Just make sure that you aren’t overcrowding the space (you don’t want to have a sign for your business be five feet from another sign in your business), and you also need to make sure that the sign works to get customers to you.
Don’t overcrowd it with information and only have the bare minimum to ensure that the people walking by know what your business is about and know how to contact you. That’s all you need to give out.
Make Attractive Brochures or Books
Finally, a good book is one of the best ways to get people’s attention, because they will stick in the minds of people forever. If you have an ebook online, print out a few copies and give them away at a book fair or at a networking event.
Make some brochures that show off the visual side of your business while also giving information, and you can even use these trendy photo album designs in order to get eyes on products you’ve created.
Many of your customers are going to be visual learners, so don’t be afraid to take advantage of that and show off a few brochures or books to them. That’s a piece of marketing they will carry with them forever!
Think Outside The Box With Marketing
Marketing can be extremely hard for many people, because everyone is constantly fighting for attention in the same ways. If you want to make sure that your business is being seen and heard in today’s noisy world, you need to think outside the box and market differently. Doing something different can be one of the best ways to get your business noticed, so don’t be afraid to try!
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